Seasonal Story and Color Direction
SS2018 AlphaSkin
This project is an example of x-functional collaboration. With the ambition to redefine the base layer for men and women. Working together the team came up with the concept to amplify senses through the unique use of materials and construction.
Alphaskin was made to enable and move with athletes’ bodies while they compete or train and help eliminate the unwanted distractions of base layers from the past. By using our highly advanced ARAMIS system instead of a traditional static mannequin for testing, we were able to understand how to make Alphaskin and the athlete’s bodies move as one. This allowed us to create a wrapped performance layer that truly dials into the movements of athletes across all sports.
Seasonal Direction and storytelling. Creating key pieces as part of the training kit. Styles are built for movement, made to move with you no matter what your training style.
The FreeLift Tee was a collaborative approach in the continued evolution of creating the ultimate tee silhouette that allowed you to move freely without restrictions while giving a flattering fit and shape—the approach to materials allowed for wearability beyond the gym.
The Process - Looking at colour, graphics and materials and how they can create a strong impactful look to tell the seasonal narrative
SS17 Seasonal design direction and apporach for product creation.
FW16 - In my first season as design director for Mens Training, I wanted to bring a new approach to how we build and design products. The focus was to create apparel built for movement in and around the gym. By understanding the consumer, who they are, their mindset and how they trained, we could make more informed decisions on everything from fit, colour, materials and graphics.
