Everything starts with a belief and an ambition. In order to create cohesive product collections, you need to understand why you exist, who you are creating for and the value you are bringing to the consumer's lives.
Below is one of the seasonal stories created for the AW22/ SS23 product seasons. The aim was to amplify the charger product range bringing in more performance and functionality through materials and trim details. The product is the result of a collaborative team approach.
The Aurora Collection was created with a desire to create new everyday favourites. Pieces that give you confidence, make you feel good about yourself and find strength in your own skin. The focus here was on fit and material to give the best experience to the wearer.
Bra & Tight Strategy
